About me
Design Visionary meets Strategic Manager.
I am an experienced leader and industrial designer operating at the intersection of creative excellence, technical engineering, and strategic management. With a proven track record in leading international, cross-functional teams, I specialize in breaking down traditional corporate structures to drive innovation, optimize workflows, and maximize organizational efficiency.
My expertise spans the entire product lifecycle—from user-centered research, initial sketching, and complex technical prototyping to large-scale portfolio management and the launch of market-leading products.
Core Journey & Professional Milestones
- Strategic Leadership & Portfolio Engineering
In my leading roles at major industry pioneers like Hobby Wohnwagenwerk, Atera, and Knaus Tabbert (WEINSBERG / T@B), I have been responsible for the holistic strategic and operative direction of product and brand management. By driving digital transformation and establishing agile, interdisciplinary work cultures, I successfully restructured traditional corporate frameworks and aligned product portfolios for future-proof market success. A standout milestone was the strategic realization of the WEINSBERG CaraCompact Edition [PEPPER], which became the best-selling motorhome in the entire industry. - High-Performance Design & Project Management
My work thrives on connecting specialized user insights with high-end engineering. Leveraging my own background in active competitive bicycle racing, I took over the Design Project Leadership for the Canyon Speedmax CF—a high-performance racing machine developed in collaboration with aerodynamicists and WorldTour athletes, which was awarded the prestigious „Red Dot: Best of the Best“ award. - Entrepreneurial Mindset & Social Innovation
My entrepreneurial passion was demonstrated early on as a co-founder of the premium brand SpaceCamper, where I defined the characteristic product design language and set up efficient production lines from day one. My dedication to unconventional, highly impactful solutions also extends into social design: our humanitarian concept „shelter in a cart“ won the 1st Prize at the international Designboom Social Awareness Award. - International Foundations
My professional methodology was shaped during my industrial design studies at the Hochschule Darmstadt (including a highly technical graduation project in cooperation with the Dutch frame builder van Tuyl [sports]) and refined during internships at renowned international design studios like Neumeister + Partner in Munich (focusing on high-speed rail transportation details) and Greutmann Bolzern in Zürich (focusing on office environments for corporate clients like LISTA and the UN in Geneva).
Key Expertise & Strategic Focus:
- Strategic Product & Brand Management – Full budget responsibility and direct alignment with executive boards.
- Cross-Functional & Interdisciplinary Leadership – Directing international teams across engineering, prototyping, marketing, and production.
- Advanced Industrial Design & Mobility Engineering – Merging ergonomics, strict regulatory requirements (e.g., UCI), and technical feasibility [sports].
- Agile Network Building – Connecting experts from science, industry, and design to bridge the gap between vision and market maturity.